Good customer service creates happy customers who are willing to shop with you again and bring friends and family it also prevents negative social media publicity. Providing good customer service to all of your customers is key to building your business customers who receive excellent service will improve the bottom line of your business by returning to you with repeat business. Good customer service results in increased personal and business purchases while bad customer service drives customers to find alternatives interestingly customer service experiences are judged more on the timeliness of the interaction than on the final outcome. No one working in customer service will be surprised to hear that the research reveals that good service really does matter and that bad service can harm your business but if youre like us youll be surprised by just how much it matters and how long the effect lasts. Poor customer service can not only impact the present future sales standard but can negatively impact a business in a variety of ways this is especially true for businesses that rely on repeat
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